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2, pp. 1149-60. , Gustafsson, A. and Roos, I. (2005), “Service portrays in service research – a critical review through the lens of the customer”, International Journal of Service Industry Management, Vol. 1 No. 16, pp. 107-21. M. E. (1991), “Contributions of southern authors in major marketing publications”, Journal of Business Research, Vol. 22, January, pp. 33-45. G. E. (1985), “Perceived quality of 50 selected journals: academicians and practitioners”, Journal of the Academy of Marketing Science, Vol.

6, pp. 1130-41. L. F. (2004a), “Evolving to a new dominant logic for marketing”, Journal of Marketing, Vol. 68 No. 1, pp. 1-17. L. F. (2004b), “The four service marketing myths: remnants of a goods-based, manufacturing model”, Journal of Service Research, Vol. 6 No. 4, pp. 324-35. M. W. (1999), “Assessing the quality ranking of the Journal of Advertising, 1986-1997”, Journal of Advertising, Vol. 28 No. 2, pp. 51-70. Scientific identity of “top” journals 399 EBR 20,5 400 Further reading Journal of Consumer Research (2007), The University of Chicago Press, available at: www.

Another area that has been explored within theory development is the global inclusion of ideas into academic literature. , 1994), with the suggestion being that a lack of global inclusion limits the development of theory. , 2006; Rosenstreich and Wooliscroft, 2006; Svensson, 2005). Other research has also explored globalisation of theory, although it was not the focus of these other works (Wilkie and Moore, 2003). Generally, it has been found that there tends to be a US dominance of the literature, which has been decreasing over time.

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Academic Journals and Academic Publishing by Goran Svensson

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