Download e-book for kindle: Advertising to Children on TV: Content, Impact, and by Barrie Gunter

By Barrie Gunter

ISBN-10: 0805844880

ISBN-13: 9780805844887

Crisis is growing to be concerning the effectiveness of tv ads legislation within the gentle of technological advancements within the media. the present swift development of television systems in terrestrial, sattelite, and cable codecs will quickly stream into electronic transmission. those all supply possibilities for higher commercialization via ads on media that experience now not formerly been exploited. In democratic societies, there's a rigidity among freedom of speech rights and the damage that may be performed to youngsters via advertisement messages. This booklet explores all of those matters and appears to the longer term in contemplating how powerful codes of perform and rules will develop.

Show description

Read or Download Advertising to Children on TV: Content, Impact, and Regulation PDF

Similar children's studies books

New PDF release: Ending child poverty : Popular welfare for the 21st Century

Within the Beveridge Lecture, introduced on 18 March 1999, major Minister Tony Blair devoted his executive to abolishing baby poverty inside of two decades. This publication provides this lecture along the perspectives of a few of Britain's most effective coverage analysts and commentators.

Youth Media (Routledge Introductions to Media and - download pdf or read online

A part of the successful Routledge Introductions to Media and Communications sequence which supplies concise introductions to key components in modern communications,  Bill Osgerby's cutting edge early life Media lines the advance of up to date formative years tradition and its courting with the media. From the times of diners, drive-ins and jukeboxes, to present day global of iPods and the web, formative years Media examines adolescence media in its financial, cultural and political contexts and explores: adolescence tradition and the media the 'Fab Phenomenon': markets, funds and media new release and degeneration within the media: representations, responses and 'effects' media, culture and way of life international media, early life tradition and id adolescence and new media.

New PDF release: Child Street Life: An Inside View of Hazards and

This short experiences the phenomenon of highway little ones in towns in Peru. It seems at a number of the conceptual concerns and, after analysing why young children are on the street and what behaviour and which aspirations they show, offers with the coverage concerns and classes to be discovered. This short investigates whilst and why the transition from childrens in the street (street-working childrens) to kids of the road (street residing childrens) occurs and elucidates how they live to tell the tale.

Additional resources for Advertising to Children on TV: Content, Impact, and Regulation

Sample text

Macklin's results are often cited as evidence that five-year-olds have some understanding of the persuasive intent of advertisements. However the five-year-olds in Macklin's study only performed better than chance if all 10 pictures were equally likely to be chosen (in which case chance was 10%). But Macklin's study is open to the same criticism that was leveled at Donohue et al. (1980). Only three of the 10 pictures she used included the product, and if the five-year-olds simply chose a picture because it included the product they had just seen in the television advertisement, they had a 33% chance of picking the shopping picture by chance.

The figure of 69% found by Bijmolt et al. was therefore not significantly better than chance and no conclusions can be drawn from their results. 's study is surprising given the age of the children in their study. They included five- to eight-year-olds, and given the other evidence for older children's understanding of advertisements (see chap. 4), it might have been expected that a group that included seven- and eight-year-olds would have done well on a nonverbal task. We have emphasized the details of the nonverbal studies in which children had to choose pictures to indicate understanding because many authors have claimed that such nonverbal tasks have demonstrated that young children have an appreciation of the persuasive intent of advertisements.

The concept of host selling, that is, using popular television characters in commercials that also feature in the adjacent program can blur the boundaries between an advertisement and the surrounding program (Kunkel, 1988a). This is especially pertinent when animated advertisements are shown within and between cartoon programs. Also, some perceptual similarities between children's programs and advertisements may confuse children in their attempts to recognize the differences between them (Kunkel & Roberts, 1991).

Download PDF sample

Advertising to Children on TV: Content, Impact, and Regulation by Barrie Gunter

by William

Rated 4.87 of 5 – based on 43 votes